Everything You Need to KNOW and DO for a Successful Fall Appeal October 2, 2009

Direct mail marketing remains one of the most powerful and economic ways to reach a target audience – delivering your message directly to your prospects through the U.S. mail for pennies. The beauty of direct mail marketing is that it’s a medium that... works regardless of budget – big or small, and that reaches ALL your prospects – not just the ones you have emails for. This workshop will include: * specific tips and tactics that will make your direct mail program unique and compelling; * the components to entice your audience to open, read and respond to your case for support; * steps to ensure that your appeal process runs smoothly; * suggestions to maximize your revenue. This workshop is essential training for: * Development Directors * Annual Fund Directors/Coordinators * Marketing Staf

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