Empowered audiences – adding value to your business April 28, 2010

How do you nurture an audience’s passion for content in order to add value to your business?

At this AOP Forum we ask:

* How publishers can create an environment that fosters social engagement and what the payoffs are
* We ask how social media is shaping content production and what the editorial benefits and new dimensions are that are being brought to traditional media practice
* We look at how listening to your audience can help you measure success
* And how to manage your social media programme to ensure it keeps delivering

We will hear case studies, giving advice and examples of success, as well as what to avoid, and bring together a panel of community and social media experts to discuss best practice and the burning topics of the day.
Speakers
Speakers at this event will include:

* Lulu Phongmany, Head of Business Development & Marketing, iVillage.co.uk
* Neil Perkin, Founder of Only Dead Fish, formerly Director, Marketing and Strategy, IPC Media
* Paul Hood, Head of Digital, Mirror Group Newspapers
* James Bromley, Managing Director of Mail Online

Official Website: http://www.ukaop.org.uk/events/aopsocialmediaforum.obyx