Email Marketing Masterclass August 21, 2008

With Pure360 and Callender Creates.

Cost: Open Contribution - Feed the piggy

Proposed agenda

How will I benefit?

Building

* Increase deliverability - and email view-ability through minimising the impact of SPAM filters and different email reader platforms
* Increase response - Creative, copy and designs that stands-out in customers inbox which converts readers to action

Sending

* Select the most appropriate (audience) segmentation and targeting options - show groups/lists within Pure360's system
* Demonstration of bulk email tool (Pure360's)

Reporting

* Full reporting - Demonstration of types of results using Pure360's system
* Tips on adopting an approach of continuous improvement to your email campaigns from reporting measurement metrics

Evaluation

* Assessing current e-newsletter effectiveness beyond open and click rates
* Briefing on the latest privacy laws, guidelines and codes

If we have time, possibly a sequel to this event based on demand:

* HTML Development Do's and Dont's of email templates, by Jim Callender, Callender Creates.

Official Website: http://www.thewerks.org.uk