EcoTools® “Choose to Live Beautifully” Campaign May 21, 2011

The EcoTools® “Choose to Live Beautifully” Campaign kicks off at Santa Monica Pier with Celebrity Makeup Artist, Fiona Stiles

WHAT: To kick off the 2nd annual nationwide “Choose to Live Beautifully” campaign, EcoTools is holding a sampling and beauty event at the Santa Monica Pier (Central Plaza adjacent to Surf View Café), hosted by EcoTools fan and celebrity makeup artist, Fiona Stiles! EcoTools is encouraging women to start the summer off right and make conscious beauty choices by giving them the opportunity to swap in their existing bath and beauty must-haves, in exchange for a coupon for a free EcoTools alternative that is earth friendly and luxurious. Women who drop off used beauty products could also receive a complimentary makeup application and meet-and-greet with Ms. Stiles.

WHO: Open to the Public

LOCATION: Santa Monica Pier, Central Plaza adjacent to Surf View Café
330 Santa Monica Pier Santa Monica, CA 90401
www.ChooseToLiveBeautifully.com

WHEN: Saturday, May 21, 2011
10:00 a.m. to 6:00p.m.

ADMISSION: Free

DETAILS: Participants will receive a valuable sample pack containing a limited edition EcoTools product to get their green beauty routine jump started. To trade in an item and receive a coupon for a free EcoTools product [Up to $7.99 value, limit 2 coupons per person], consumers should log onto www.ChooseToLiveBeautifully.com. Examples of items to swap include: cosmetic brushes, body washes and scrubs, body lotions and butters, hand creams, body mists, and bath sponges.

About EcoTools®
Helping women look beautiful and live beautifully is what EcoTools is all about. EcoTools, a brand from Paris Presents Incorporated, is a leader in eco-conscious personal care products. The entire collection of cosmetic brushes and bath + body care products features innovative, natural ingredients and earth-friendly materials. In a continued effort to give back, EcoTools has joined with 1% For The Planet®, an alliance of businesses committed to leveraging their resources to create a healthier planet. Therefore, 1% of EcoTools annual sales will be donated to the organization.

About Fiona Stiles
Fiona Stiles is a renowned celebrity makeup artist who has styled the likes of Nikki Reed to Elizabeth Banks. Her prolific work appears on the pages of prominent women’s magazines, where she regularly offers her expertise. “I love that the brand produces such a quality line of synthetic brushes, and look forward to sharing my excitement and beauty tips with other consumers.” – Fiona Stiles