Drive Business Your Way-By the Book November 19, 2008

Ever thought of writing a book? You know your stuff. You have no problem giving your pitch. You have a perspective and lots to say about what you do and how you do it. There's a book in there somewhere. Let Mitchell Levy, CEO coach, and author of the upcoming book "42 Rules for Driving Success with Books" show you how to bring customers to your door-by the book.

Mitchell will share stories of authors and companies that have significantly increased lead flow and doubled, tripled and quadrupled their revenue. He'll tell you how produce your book in only two to four months with a total time investment of 60-100 hours. Writing and publishing a book is not something for other people. You don't need a track record. Just your expertise and ideas.

If you're serious about driving more business to your door in an uncertain business climate, a book-your own book-could be the highlight and driving force for your 2009 marketing plan.

MITCHELL LEVY is CEO and publisher of Happy About, a quick2publish book publisher you should know about if you're an author or are responsible for marketing for your firm. Authors get their books to market in 2-4 months vs. 18-24. Their sponsored content division ( http://quick2publish.com) has 137 ghostwriters who can ghostwrite your book using case studies, testimonials and war stories to share the true client experience. Mitch has written eight business books and is in the middle of authoring the book 42 Rules for Driving Success with Books. He is also a partner in CXOnetworking and sits on the Board of Directors of Rainmaker Systems (NASDAQ: RMKR). He is the former Chair of four conferences at Comdex; creator of the E-Commerce Management Program at San Jose State University. During 9 years at Sun Microsystems, he managed the e-commerce component of the company's $3.5 billion supply chain.

BMA Members, $40; Non-members, $53; SV-AMA & PRSA Members $45.

Official Website: http://norcalbma.org/programs/meetingcurrent_html