Cost: Free for Online News Association. $10 for non members.
RSVP: Limited to 60 participants.
Sign up by emailing michellenicolosi-a-t-seattlepi-d-o-t-com.
Please include your phone number and affiliation, and which of the
sessions below you will attend.
Sponsors: Online News Association, MSNBC.com, Seattle
Post-Intelligencer, Tacoma News Tribune, Society of Professional
10 a.m.: Welcome. Snacks, juice, coffee, water
Session 1 -- 10:15-11:15 a.m.
Discussion 1: Photo editing for the Web, slideshows, audio collection,
video storytelling, video compression. Discussion leader Robert Hood,
director of multimedia at MSNBC.com.
Discussion 2: Training and evangelizing for a legacy newsroom.
Discussion leader Mark Briggs, editor of thenewstribune.com.
Session 2 -- 11:30 a.m.-12:30 p.m.
Discussion 1: Ethical dilemmas with sales and advertising. Discussion
leader Tom Brew, deputy editor/distribution, MSNBC.com.
Discussion 2: Social media rules, best practices. Discussion leader
Michelle Nicolosi, assistant managing editor, Seattle P-I.
12:30-1:15 p.m. Pizza lunch from Pagliaccis
Speaker: Mike Davidson, CEO of Newsvine, on civility and social
networking from an entrepreneurial point of view.
Session 3 -- 1:30-2:30 p.m.
Discussion 1: Search engine optimization. Discussion leader pending.
Discussion 2: Experience from two local online-only news/entertainment
sites, what it means for the future of online only news. Discussion
leaders: Chuck Taylor from Crosscut.com, editors Liz and Dana from
Session 4 -- 2:45-3:45 p.m.
Discussion 1: How to grow traffic on your site, from a technical and
content viewpoint. Discussion leader Danny DeFreitas, deputy
editor/sections of MSNBC.com.
Discussion 2: How to be a better beat blogger. Discussion leaders Todd
Bishop and Monica Guzman of the Seattle P-I, David Postman of The
Session 5 -- 4-5:00 p.m.
Discussion 1: Beyond UGC: How new Web tools allow people to make the
news more relevant to themselves. Discussion leader Will Femia,
community editor/blogger for MSNBC.com.
Discussion 2: What newspapers are doing wrong and how they can do it
right. Discussion leader pending.
Session 6 -- 5-5:30
Free for all. Some of the smartest local online publishing minds are
all in one room. Throw out your burning questions. Maybe someone has an
Buckley's for happy hour
Hosted by MSNBC.com
Official Website: http://www.journalists.org/
Added by nep on April 18, 2007