Dr Pepper Club 23 July 5, 2009

Dr Pepper has a bus traveling the country that turns into a video game club with a live DJ and a Dr Pepper sampling station. The soundtrack to the campaign is a song called “LA LA LA Life/Vida23” (mp3 below) which was written and performed by CuCu Diamantes, and Andrés Levin of the band Yerba Buena. Please let me know if there is there any chance you can post about this on the site, thanks!

http://www.drpepper.com/promotions/vida23/

The Dr Pepper Club23 is a traveling 23-wheeler tractor-trailer that morphs into an experimental music and gaming club. Once on board you’ll get a state-of-the-art experience with a hot DJ spinning tunes, the latest video games, and Dr Pepper sampling station. Just enjoy Dr Pepper, bring select packaging to Club23 and get into the hottest club on wheels!