Doing Well by Doing Good: Embracing Eco/Social Responsibility October 13, 2009

Embracing eco/social responsibility is not just a "nice thing to do," it makes business sense. So how can your company make eco/social responsibility a cornerstone of your brand?

Join this panel of experts for a discussion on strategies to reduce your environmental impact, position your company as a socially responsible leader in your industry and incorporate environmental and social issues into your company's "DNA" to gain competitive advantage while addressing some of the world's most intractable problems.

Panelists for this presentation will include:
-Nikki Pava, EcoTuesday. Founder of the ever-popular EcoTuesday, Nikki will provide case studies based on the work she has conducted with companies and organizations including Williams-Sonoma, Burning Man and Morrison and Foerster.
-Steven Van Yoder, Get Slightly Famous. Steven will discuss strategies for integrating eco/social responsibility into your core business to enhance your company brand and provide tips and case studies illustrating how eco/social responsibility can lead to great PR, community partnerships, and strengthen relationships with customers, clients, prospects and vendors.
-Deborah Hirsh, B Lab. Deborah will provide case studies of businesses embracing the B Corporation model and discuss the B Corporation Ratings System.
-Stephanie Bernstein of To-Go Warem founder of To-Go Ware and Eyes of the Forest, Inc.
-Jonathan Storper, Hanson Bridgett. Jonathan will be discussing his experience serving a growing community of sustainable and green businesses and will also discuss his current leadership role regarding the introduction of model legislation in California for a new corporate form with higher standards of corporate purpose, accountability and transparency.
This event is sponsored by PG&E.

Registration is $25 for Chamber members, $35 for prospective members by October 9th; $30 and $40 after. A light breakfast will be provided.

Official Website: http://www.sfchamber.com/eventsprogs/bizdev/programs_sbp.php