Disruption 2.0-Creating New Growth Business as Repeatable Core Process April 17, 2008

The secret is out - from the iPhone to Web 2.0, everyone can see that disruptive innovation is the key to building great growth businesses - now the next level of competitive advantage will come from making disruption a repeatable core corporate process. Leading companies like Proctor and Gamble and Cisco already have processes in place to build a steady stream of new disruptive growth businesses - and these efforts represent only the beginning of what is possible. This talk will explore the wide variety of disruptive growth strategies that are available to firms today, using Apple, P&G, Cisco and others as examples. We'll conclude by looking ahead to the corporate strategy, cultural and leadership challenges that are likely to emerge as disruption becomes a central element in creating shareholder value and maintaining competitive advantage..

What you will learn, do, and take away from this timely session:

* New options for building disruptive growth businesses, drawn from examples at Apple, P&G and Cisco.
* How firms like P&G and Cisco are making disruption a repeatable process
* Strategic, cultural and leadership challenges of serial disruption.

Michael is a business strategist and architect currently focused on Cisco's software and enterprise businesses. Prior to joining Cisco in 1996, Michael was a Director at Bell Communications Research (now known as Telcordia). Since 2001 he has collaborated with Clay Christensen and other researchers to analyze the impact of disruptive innovation on telecommunications, software and enterprise networking. The results of this research are summarized in the book Seeing What's Next (2004). He has also co-authored with Michael Raynor articles on the unique leadership challenges of disruptive innovation.

$25 for members, students, affiliates, $35 all others, $40 at door.

Official Website: http://www.strategyplus.org/chapters/NorthernCalifornia.php