77 Massachusetts Ave
Boston, Massachusetts 02139

Digital Car Toys :
Digital Media takes Pimping Your Car to a Whole New Level

Digital technology is providing a whole new range of options for owners to outfit their cars. We are no longer talking about just pin stripping and carpets. Car owners can now choose from a slew of electronic options that include devices that allow iPods to play inside cars, portable rear-seat DVD players, personal navigation systems and new ways to start vehicles remotely.

This session will examine the wide range of Digital Car devices (a.k.a toys) that the consumer can acquire either from the dealer or in the after market. The panel will discuss not just the device options but also the impact on the distribution chain for car accessories and the future of the driving experience.


Peter Coppola, President, Unwired Vehicles
Mr. Coppola is currently the President and co-founder of Unwired Vehicles, a pioneer in developing mobile applications and technology specifically for the emerging car computing market. At USVP funded embedded tools pioneer Peter served in a consulting capacity as an interim vice president of marketing and later as vice president of engineering. Prior, Peter Coppola was vice president of product marketing at Instant Messaging security and compliance leader Akonix Systems. Mr. Coppola’s background represents over 20 years of technological product development and marketing experience. Peter also served as vice president of product management at Aerocast, a secure broadband streaming media company that was incubated within Motorola. At RouterWare, Peter Coppola served as vice president of marketing and as then product marketing director for Network Business Unit at embedded software leader Wind River Systems after the acquisition. Mr. Coppola’s past experience includes management, engineering and marketing positions at NetManage, AGE Logic, Pacer Software, Prime Computer and Stratus Computer. Mr. Coppola studied Computer Science Engineering at Northeastern University.

Mary Stearns, Program Manager, Human Factors Division, Volpe National Transportation Center

Digital Media & Telecom SIG Members: Free
Forum Members but not SIG member: $10
Non-Members: $20
Forum Annual Sponsors, Full-time Students: Free

Additional Info
Provide an environment for education, networking and collaboration for the digital media and telecommunications community of the MIT Enterprise Forum. Participation in this group is open to all MIT Enterprise Forum members.
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Official Website: https://www.regsecure.net/mit/regDigMedia.html

Added by myeventguru on February 21, 2007



I had the pleasure of working with Peter while at Wind River. The concept of unwired vehicles is part of my recent post on community software development for embedded devices - a review of the first such project back in 1981.

Perhaps your readers will be interested in learning more about the success of this embedded device community project:

Interested 1