Digital Car Toys :
Digital Media takes Pimping Your Car to a Whole New Level
Digital technology is providing a whole new range of options for owners to outfit their cars. We are no longer talking about just pin stripping and carpets. Car owners can now choose from a slew of electronic options that include devices that allow iPods to play inside cars, portable rear-seat DVD players, personal navigation systems and new ways to start vehicles remotely.
This session will examine the wide range of Digital Car devices (a.k.a toys) that the consumer can acquire either from the dealer or in the after market. The panel will discuss not just the device options but also the impact on the distribution chain for car accessories and the future of the driving experience.
Peter Coppola, President, Unwired Vehicles
Mr. Coppola is currently the President and co-founder of Unwired Vehicles, a pioneer in developing mobile applications and technology specifically for the emerging car computing market. At USVP funded embedded tools pioneer Peter served in a consulting capacity as an interim vice president of marketing and later as vice president of engineering. Prior, Peter Coppola was vice president of product marketing at Instant Messaging security and compliance leader Akonix Systems. Mr. Coppola’s background represents over 20 years of technological product development and marketing experience. Peter also served as vice president of product management at Aerocast, a secure broadband streaming media company that was incubated within Motorola. At RouterWare, Peter Coppola served as vice president of marketing and as then product marketing director for Network Business Unit at embedded software leader Wind River Systems after the acquisition. Mr. Coppola’s past experience includes management, engineering and marketing positions at NetManage, AGE Logic, Pacer Software, Prime Computer and Stratus Computer. Mr. Coppola studied Computer Science Engineering at Northeastern University.
Mary Stearns, Program Manager, Human Factors Division, Volpe National Transportation Center
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Added by myeventguru on February 21, 2007