DFW Business Marketing Association - November Luncheon November 12, 2007

What Impact does Customer Loyalty have on the Profits of your Company?
Real-world marketing lessons from a global marketing research leader

Presented by
Bas Peters
Managing Partner, ICMA International
ICMA International specializes in business-to-business research,
particularly customer and employee opinion surveys.

Meeting Date: NOVEMBER 12th

Pre-Registration through Friday, November 9th
Please RSVP early as seating may be limited.

Lunch and Learn with BMA/DFW. Join us as we welcome Bas Peters, visiting from the Netherlands, who will give a presentation on how customer loyalty affects corporate profitability. He will explore various marketing concepts that relate to customer loyalty, including:

* Customer satisfaction,
* Added value,
* Branding, and
* Competitiveness.

As most managers in large organizations would agree, there always seems to be one business unit - be it country, region, zone or territory - with problems, and one which regularly outperforms its peers.

Understanding the factors contributing to such differences in performance enables managers to:

* Identify where investment should be targeted,
* Identify where the greatest payback can be expected, and
* Identify what resources are required to optimize profitability

The benefits of obtaining, interpreting and implementing such information are significant. ICMA International has seen its clients increase their profitability by as much as 30% following successful analysis of the factors affecting their businesses.

Join us to network with other Dallas area B2B marketers as you Lunch and Learn useful ideas to apply at your company or with your clients.

About the Speaker:
Bas Peters has more than 10 years of experience in the areas of business strategy, applied market research, survey design and quantitative analysis. He has served clients in the consumer products, chemicals and life sciences, electronics and professional services industries. ICMA International’s customer brands include: AGFA, Flowserve, Kodak, Sara Lee, Siemens, Sony, Texaco, and more.

Bas is responsible for ICMA’s (www.icma.nl/) Dutch practice and global account development. He has a Master of Management Sciences degree from Tilburg University and a Bachelor of Business Administration from Arnhem Business School, both located in The Netherlands. Bas speaks Dutch, English and German.

Meeting Date and Location

Monday, November 12th, 2007
11:30 - Meet & Greet
12:00 - Program and Lunch Begin

The DoubleTree Hotel Dallas
4099 Valley View Lane
Dallas, TX 75244
972-385-9000
Dallas, TX 75230

Members w/ RSVP $25.00
Members w/o RSVP $30.00
Guests w/ RSVP $35.00
Guests w/o RSVP $40.00

Registration: Register online now as seating may be limited!
You can also register at the door on the day of the event.

Official Website: http://www.bmadfw.org/calendarofevents/luncheons/