Developing a Strategic Corporate Community Involvement Program May 9, 2007

What is the relationship between community involvement and corporate citizenship? If your role is community relations or community involvement, how can you assure that this is an integral component of your company's commitment to corporate citizenship? This program – formerly The Institute on Corporate Community Involvement – provides a comprehensive overview of corporate social engagement and community involvement (CI). You will be introduced to a step-by-step framework for developing and implementing a strategic CI program capable of delivering value to the community and to the company, with special attention to building relationships of trust and issues management. You will emerge from this program with a suite of proactive planning tools and techniques that will help you assure that community involvement is an integral component of your company’s business strategy.

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