Design Management: Building on Corporate Identity October 22, 2007

Kicking off a series of BMA Design Round Table sessions on design management is Dick McInotsh, Senior Design Director for Michael Patrick Partners. Dick will discuss issues relating to strategic and development processes for building on corporate identity, covering key questions such as asking the right questions of the right people; the value of research; competitive audits; and identity design as 'corporate catharsis.' He will also address thoughtful elements in the creative process, including the value of choices; who gets a say; refinement; delivery and dissemination. Join us for this practical and informative discussion.

Dick McIntosh

Dick McIntosh is Senior Design Director at Michael Patrick Partners, a nationally recognized design and brand development firm with offices in Palo Alto and Portland, OR. For more than 17 years, McIntosh has been leading companies through the complex process of creating, building and refining branded communications, working with clients such as America Online, PeopleSoft, Molecular Devices, BEA Systems and Visa.

Free to BMA Memebers, $15 for non-members, plus your own breakfast tab.

Official Website: http://norcalbma.org