Design for Conversion ~ The Mobile Edition December 11, 2009

Friday the 11th of December DfC will take place in Amsterdam, The Netherlands.

For the third time Chi Nederland and IxDA Nederland organize an international conference on the integration of persuasive design and advanced analytics. The event, by the name of 'Design for Conversion ~ The Mobile Edition', offers an engaging experience for interaction designers, marketing managers and conversion professionals.

THIS YEAR'S PROGRAM
Speakers who confirmed so far:

Jerome Nadel (SVP User Experience Sagem Wireless) will talk about effective user experience design that not only supports efficient usage but also elicits desired behaviours; UX designers orchestrate interactions with expected outcomes. Mobile devices present unique design challenges in form factor, usage models, and online access. Optimized mobile UI design must embrace an interdisciplinary approach, thinking not only about interaction design but also psychology and intelligence from analytics and predictive modelling. Scott Weis (UI Technology Manager Symbian Foundation) focuses on how user interfaces can drive persuasion, from encouraging users to exercise or stop smoking, to spending more money on gambling. It’s up to the designer to put in the key drivers, and to make the right moral choices. Eric Siegel (President Prediction Impact, Inc. & Chair, Predictive Analytics World) thinks there's no greater potential opportunity than mobile marketing - but there's no greater challenge either. Customers "on the run" are short on time, and short on user interface capacity. An enterprise has got to learn fast which content, offer, creative and product to push to each customer in order to most reliably affect conversion. Enter predictive analytics, who's very purpose is to find the rules, patterns and models that best match content-to-customer. With Design for Conversion we bring you one of the most engaging conference formats you will ever experience. All attendees become part of a team. So don't be fooled by the schedule, you will have to work, stand, move and interact the whole day.

This 3rd edition of Design for Conversion will be all about mobile persuasion. Guided by senior conversion professionals teams will work on real life cases. Keynote speakers Scott Weiss, Jerome Nadel and Eric Siegel will provide insights that take the teams' ideas on a higher level. At the end of the day, a panel of judges will decide which team is the winner.

Who will attend: mobile professionals, marketers and marketing managers, interaction designers and analytics experts.

Be sure to take part in this year’s Design for Conversion on December 11th, 2009 hosted in Amsterdam, the Netherlands. Visit http://www.designforconversion.nl or follow us at http://twitter.com/dfc09 for program updates.

Official Website: http://designforconversion.nl/