Demystifying Online Advertising August 26, 2010

Thursday, Aug 26 6:00-7:45pm

In this interactive workshop, strategic marketer and entrepreneur Melody Appleton will lead you through the jargon, costs, and successful strategies of online advertising and provide you with practical advice and tips that you can put into play immediately. You'll learn how to identify where to advertise to reach your prospects and get tools to help you budget. Space is limited, so reserve your seat today by sending an email to [email protected].

Key Takeaways
* Learn three key strategies to successful online advertising
* Discover how to develop ads that get results
* Get tools to help you set a realistic budget for online advertising
* Find out how to measure the effectiveness of online advertising

About Melody Appleton
Melody is an entrepreneur and corporate executive with a successful track record of driving revenue and growing successful business ventures. As the founder of ExtremeCare, Melody developed a brand of skin care products for outdoor enthusiasts, successfully taking a product line from concept to multiple distribution channels. Melody has held senior marketing and business development positions including Concentric, where as marketing director, Melody launched three B2B SaaS products and built a sales pipeline of over three-quarters of a million dollars in six months. As vice president at ImproveNet, Melody built the partner channel to over two thousand in less than two years, outpacing all other sources of revenue combined, at the lowest cost of acquisition company-wide. Melody is the principal of Avicenna Marketing, a marketing agency that helps companies refine their positioning, create greater brand awareness, and grow revenue.

Official Website: http://www.avicennamarketing.com