Creativity as the Key Driver for Profit November 12, 2008

Two significant forces are coming together that represent a challenge to traditional business thinking. These two forces are a massive opportunity for the "creative class" to become mission-critical members of any team. On the one hand, we have the forces of outsourcing and globalization. On the other, the arrival of the billion-channel "attention economy." To get noticed, build relationships, and justify non-commodity pricing, your creativity - at every level of the product/service development cycle - will decide your enterprise's success...or failure.
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Join "Marketing Navigator" Jeremy Epstein in an energizing and interactive session that will focus on how to inject creativity into seemingly mundane elements of business to create remarkable customer and client interactions (which form the core of high-value sales), authentically differentiate yourself and your business (which help you get noticed), help you become more "recession proof" and enhance your marketability - whether inside an organization or as an entrepreneur. You'll leave with a framework for understanding the role and value of creativity in ROI terms.
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About he presenter, Jeremy Eptein: Over the course of an almost 6 year career at Microsoft, Jeremy implemented numerous scalable community building and revenue generating programs. His efforts were frequently recognized as US-wide best practices, and he authored one of Microsoft's most successful marketing blogs. Since leaving Microsoft and "hanging out the shingle," he has signed contracts with multiple clients including Johnson & Johnson and NYT best-selling author, Dan Pink. A passionate technologist, Jeremy prides himself as early adopter. His career highlights include a start-up with his brother and award-winning interactive marketing in Tokyo. You can read his blog and more at www.ignitingtherevolution.com.
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Location & Directions: at www.capitolcreativitynetwork.com
RSVP: [email protected]

Official Website: http://www.capitolcreativitynetwork.com