595 Market St, 2nd floor
San Francisco, California 94105

From the Commonwealth Club website:

"Why are there 50 varieties of toothpaste on grocery store aisles? How does this fit into the world's heightened awareness of the need for sustainable business practices, and our own growing individual needs for self-actualization and meaning? Leaders in business, design and innovation will debate why a deeper understanding of human nature needs to be central to a 21st century business strategy and how it can challenge people's attitudes toward consumerism."

Discussion Participants:

- Rajan Dev, Chief Operating Officer, Hot Studio

- Eric Ryan Co-founder, Method

- Brandon Schauer, Experience Design Director, Adaptive Path; Co-author Subject To Change: Creating Great Products & Services for an Uncertain World

- Nathan Shedroff Program Chair, MBA in Design Strategy program, California College of the Arts; Co-author, Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

For tickets and more details: http://commonwealthclub.org/mlf/#concap

Official Website: http://commonwealthclub.org/mlf/#concap

Added by jvollmer on January 28, 2008