Competing with giants : How to win against larger competitors September 24, 2009

As markets mature and economies falter and funding dries up, industry consolidation is bound to happen. Over the past few years, several startups have either gone out of business or have been acquired by a larger competitor. If you are a startup who are just starting out or have survived the recession, how do you compete against often well-funded , larger competitors? Come and join leading executives from technology companies who have fought and won market share against larger companies at this month's TechCoire event on Sep 24th and learn the insights on how to compete effectively with larger competitors. Learn key strategies to adopt when you are a startup and how to evolve your competitive strategy as your company gains customers and garners market share.

The session, moderated by Bill Reichert of Garage Technology Ventures, will discuss several key topics including:

How do you build brand awareness or otherwise get customer visibility without the deep pockets of a Goliath?
How do you convince customers to buy your product versus one from a larger corporation or a established name brand?
What did your company do to change the terms of competition to your advantage?
How do you handle common objections from the customer base?
How do you compete against "competition's freeware"?
What do you do to make sure your investors understand about your business to so that they see you through the difficult times?
What is the best-case and worst-case scenarios of partnering/competing with Goliaths?
When is it time to consider being acquired by your Goliath, and why would you?
Litigation: How do you avoid or tackle a lawsuit? When do you know it's time to initiate one?
How does your recruiting change when you're competing against a Goliath?

Visit www.techcoire.com to learn more and to register.

Members - Free ; $50 before 9/19; $60 after or $70 at the door.

Official Website: http://www.techcoire.com