Chief Health Officer Tour August 18, 2008

Mothers have always had a lot on their plate. From carpool queen to coach, counselor to chef, she’s charged with many roles for her family. But with the ongoing concerns over childhood obesity and inadequate nutrition, many moms have taken on another important role, that of Chief Health Officer.
As her family’s Chief Health Officer, mom is a key player in keeping everyone active and making smart food and beverage choices – including serving lowfat or fat free milk, which offers a mix of essential nutrients.
For the first time ever, the famed-Milk Mustache Mobile Tour is hosting the Chief Health Officer Contest which invites local Indianapolis residents to record a 30-second “mom-ination” video explaining why their mom – or a mom they know – is Indianapolis’s Chief Health Officer. Indianapolis’s Chief Health Officer will then have a chance to be crowned America’s Chief Health Officer and receive the chance to appear in her very own Milk Mustache ad.
And as an added bonus, local Indianapolis residents can also enter into our Chief Health Officer sweepstakes, which will also reward a mom a $100,000 salary she “richly” deserves!
ON-SITE ACTIVITIES INCLUDE:
During local events, Indianapolis residents will have the chance to:
• Sign up for the Chief Health Officer Contest and Sweepstakes on-site
• Pose for a Milk Mustache photo souvenir
• Sample lowfat and fat free milk from local dairies
• Win various got milk? prizes through the Milk Spin-to-Win wheel
• Get exercise tips from Curves fitness experts
• Local registered dietitian talking about the importance of milk’s role in the diet
Friday, August 15
10am-6pm
Indiana State Fair
1202 E 38th St
Indianapolis , IN 46205
Monday, August 18
11am-2pm
Indianapolis City Market Food Court
222 E Market St ,
Indianapolis IN 46204
Tuesday, August 19
5pm-7pm
Kroger
150 W. 161st Street
Westfield , IN 46074
Wednesday, August 20
5-7pm
Meijer Store
1425 W. Carmel Dr.
Carmel , IN 46032
Thursday, August 21
11am-1pm
Double 8 Foods
2907 Martin Luther King ST .
Indianapolis , IN 46208
Thursday, August 21
5-7pm
Marsh Supermarket & Pharmacy
5830 W. 86th Street
Indianapolis , IN 46278
Friday, August 22
5-7pm
Guanajuato Supermercado
3110 Shadeland Ave.
Indianapolis , IN 46226

Official Website: http://wwww.whymilk.com