CHI*A : Discussion of Ethnographic Research Techniques April 29, 2004

CHI*A is the Atlanta chapter of the ACM SIGCHI (Computer-Human Interaction) group. They have meetings once a month for members and non-members.

TOPIC: Ethnography, User Centered Design, and Everyday Work

What is ethnography and what does it have to do with Usability, User Centered Design, and human computer interaction? Join CHI-Atlanta in lively evening of discussion about how ethnographic research has been the key factor in client engagements.

As user research evolves, ethnography is often cited as a key research component for conducting User Centered Design and evaluation. Ethnographic research, with its roots in cultural studies, can bring a deeper understanding to User Centered Design. But how?
Drawing on real world examples, the presenters will define how ethnographic work played a central role in developing applications, web interfaces, and usability studies.