Channel Management August 3, 2008

With increased competition on all fronts, the need to establish effective
sales and marketing channels to reach your customers better and faster is more crucial than ever. Evolving and optimising your channels could be your vital key to sustained profitability for years to come.

WHAT you will GAIN from this workshop:

* Get up-to-date on practical tools and applications on channel management to establish mature strategies that strengthen your competitive advantage.

* Discover best approaches to dealing with conflict and competition among channels to foster channel loyalty and improve channel retention.

* Take away a framework to develop a new channel management strategy and enhance the performance and productivity of your existing channels.

* Learn from case studies of global companies that have improved their channel management practices and recorded increased profit margins despite intense business competition.

Course Facilitators:
Glen Pearsall,
Director of Channel Marketing,
Decisions, Australia
Learn from a channel management expert, Glen Pearsall, who has extensive hands-on experience spanning over 17 years. He is also
responsible for the distribution success of many notable companies around the world including Sony, BMW, Ericsson, Mobil, Daimler Chrysler, Business Objects, Jaguar and Goodyear.

Contact Details:

Contact Person: Ms Gwen
Email Address: [email protected]
T: 603 79584900 F: 603 79582900

Official Website: http://www.coreventus.com/events/CM.htm