Cashing In on Web Services: The Display Ad Model and Beyond - WTIA Technology in Focus Series September 25, 2008

While display advertising has been the preferred revenue engine for web services, even destinations with millions of users like MySpace and Facebook have had difficulty achieving profitability with this approach. At the same time, advertising is not always welcomed by users of business-related applications. What are the emerging, successful revenue models that eschew display ads?

Join the experts assembled by WTIA as we unlock the trends and innovations in monetizing web services. In addition to display advertising there are subscriptions, micropayments, ‘freemium,’ referrals, sponsors, customer profiles, licensing, donations, ‘pay-by-popularity,’ and the classic ‘get-funded-and-figure-it-out-later’ model – everything is on the table as we explore who will pay for it all.

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