Capturing New Markets: How Smart Companies Create Opportunities Others Don't June 28, 2011

New markets drive growth. Eight percent of today's U.S. economy stems from industries that did not exist 20 years ago. Even in established industries, new markets have propelled the success of firms as diverse as Green Mountain Coffee, Enterprise Rent-A-Car, and Netflix. Procter & Gamble, Apple, Google and five other Fortune 10 firms owe much of their growth to creating a succession of new markets, from fabric softener to the iPad.

In the context of an economy marked by turbulence and change, new markets look set to become an ever-increasing component of corporate and economic growth.

In this talk, business strategist Stephen Wunker will explore how strategies for new markets diverge in fundamental ways from traditional approaches, and what practical steps companies can take to act quickly on these insights

Official Website: http://tedxbayareajune2011.eventbrite.com/