This Seminar is a great way to see how the market looks as it shifts from diary to electronic measurement. Get
a good indicator of how the market will perform in a PPM world. PPM will become the offi cial and only currency
for radio. PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be
relied on for precise accuracy or precise representativeness of a demographic or radio market.
Register on-line at: [email protected] with name, company, address, phone number, and
email address. Register by Tuesday, October 20th.

Added by aafcleveland on October 5, 2009

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