Business Service Alliances September 12, 2007

In this session, panelists will discuss how they have leveraged partnerships with service providers to drive revenue, profitability, and market share. Moderated by Ajit Maira of the IT Services Marketing Association (ITSMA), the panel will be comprised of alliance practitioners from local firms that have worked directly with service providers. Panelists will provide the audience insight into best practices, success stories, potential trouble spots, and evaluation methods.

Topics will include:

*Choosing service partners as a way of offering more complete customer solutions
*Leveraging services partners to enter a new market or geography
*Applying alliance launch techniques to achieve maximum results
*Evaluating success: revenue generation and market share, collaboration, and customer satisfaction
*Using best practices to distinguish among service alliances, systems integration partnerships, and reseller agreements

$20 Members; $30 Non-Members with Pre-Registration; $30 Members at Door; $40 Non-Members at Door.

Official Website: http://www.strategic-alliances.org/chapter/boston/events/business-service-alliances-driving-collaborative-relationships-customer-value-and-partner-profitability