Branding on a shoestring: Brands as experiences February 2, 2009

What is a brand? How can organizations with limited budgets build their brands to compete with the big players? What constitutes customer experiences with a brand? This session will outline the concept of brand and branding, and walk the audience through the process of building a brand through designing target audience experiences at various touch points. We will focus on the importance of consistent execution and highlight the top three cost-effective techniques to build your brand on a shoestring.

Presented by Peter Korchnak, founder and principal of Semiosis Communications, a sustainable marketing company helping socially responsible organizations differentiate themselves, cultivate communities, and optimize their triple-bottom line. Semiosis Communications: "Differences that make a difference." More at
http://www.SemiosisCommunications.com.

RSVP to hswientek[at]mercycorpsnw.org.

Visit http://www.mercycorpsnw.org.

Official Website: http://www.SemiosisCommunications.com