BP SIG: How to Work More Effectively with Product Management March 4, 2009

What is the role of Product Management and Product Marketing in companies that implement best practices for building customer-focused products?

Brian Lawley will consider typical roles and responsibilities of Product Managers and Product Marketing Managers, outline common challenges they face, and shed light on the organization structures companies often use to help them be effective, as well as help the rest of us with how we can work more effectively with people in these roles.

Brian will be giving away a copy of his best-selling book, Expert Product Management.

Presenter: Brian Lawley
Brian Lawley is the CEO and Founder of the 280 Group (www.280group.com) and former President of the Silicon Valley Product Management Association (www.svpma.org). During his twenty year career in Product Management he has defined, launched and marketed over fifty successful products. He is the author of the book "Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing." In 2008 he won the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and a Bachelors Degree in Management Science from the University of California at San Diego.
The 280 Group is the world's leading Product Management and Product Marketing consulting and training firm, and has been featured on CNBC's World Business Review and the Silicon Valley Business Report. Formed in 1996, the company has helped thousands of companies to learn and implement best practices, resulting in better products and increased revenues.

Free for Membership, $10 for Non-members.

Official Website: http://www.ebig.org