BlackBerry Curve Challenge June 14, 2008

BLACKBERRY® CURVE™ CHALLENGE TESTS URBANITES’ ABILITY TO NAVIGATE SAN FRANCISCO AND ALCATRAZ ISLAND

Blackberry Curve and Verizon Wireless Present the BlackBerry Curve Challenge to Introduce the New Blackberry Curve 8330 Smartphone

WHO: Fifty, two-person teams will rely on their brawn and brains as they compete to win the BlackBerry Curve Challenge: Destination Alcatraz, by navigating the streets of San Francisco and conquering challenges on Alcatraz Island. Participation is free and open to adults aged 18 and older. Registrations begin on Saturday, June 7 at 9 a.m. PST. Up to 50 teams will be accepted on a first-come basis. Three out-of-state teams will be among the competitors. They qualified at challenge events in Boston, Minneapolis and Portland.

WHAT: Challengers will compete in a timed 12-mile, multi-disciplinary race that will incorporate San Francisco’s geography and landmarks in a competition that tests the teams’ urban orienting skills, physical and mental prowess. Additionally, competitors will be provided rare access to areas of Alcatraz Island, inside and outside the infamous prison, that are typically off limits to the public.

Armed with the Verizon Wireless BlackBerry Curve 8330 smartphone powered by the Verizon Wireless network, savvy teams will use the advanced functions of the device to maximize their race performance. The smartphone will provide competitors with a variety of race-day (and everyday) solutions including turn-by-turn navigation to and from each checkpoint using VZ Navigator, researching clues via the Internet, fulfilling photo requirements, and obtaining input from friends and family via calls and text messages.

WHERE: BlackBerry Curve Challenge Village at Union Square
• Serves as the Start & Finish line
• The Village will be an all-day site for spectators to enjoy entertainment and participate in contests for BlackBerry Curves. The Village will also feature unique ways for the public to experience functions of the new BlackBerry Curve.

WHEN: SATURDAY, June 14
Teams:
• 8:30 – 9:30 a.m. team orientation
• 10 a.m. start
• Average time required to competitively complete the race: 3 – 4 hours
• 2:30 p.m. Awards Ceremony

Spectators:
• Entertainment and prize-awarding contests begin 9 a.m.

HOW: Registration is limited and advanced registration is suggested.
Online registrations will be accepted at http://www.BlackBerryCurveUC.com beginning Saturday, June 7 at 9 a.m. PST.

WHY: BlackBerry Curve Challenge: DESTINATION ALCATRAZ is to showcase the new BlackBerry Curve 8330 smartphone. An all-in-one wireless solution, it’s the smallest and lightest BlackBerry® smartphone with a full QWERTY keyboard. It is a slim and compact device that combines phone, e-mail, digital camera, media player, web browser, intuitive navigation system and an organizer, all in a friendly, personal and easy-to-use package.

PRIZES: Members of the winning team win an all expense paid trip for two to their choice destination of Maui, Paris, Rome or the Mayan Riviera. BlackBerry Curves and other prizes will be awarded to the general public attending the BlackBerry Curve Challenge Village. RIM is the sponsor of the contest.

Official Website: http://www.BlackBerryCurveUC.com