BioEntrepreneurship: Market Assessement for Therapeutics and Medical Devices January 9, 2008

The BioEntrepreneurship series is designed to be complementary to MaRS Entrepreneurship 101, which maps out the general steps related to launching a technology-based business.

These BioEntrepreneurship seminars aim to give insight specifically into the bio-industry and the elements necessary to effectively commercialize life sciences research (therapeutics, devices, diagnostics). Each lecture is taught by active industry professionals and is followed by an extensive Q&A session. Participants are encouraged to use the interactive segment of each seminar to discuss their specific projects.
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So you think you have an idea for a great therapeutic? An amazing new
medical device or diagnostic? But how can you be sure... How big a market are you really going after? What large company will most likely be interested in your product?

Only solid market research will help you find these answers. Lead by Dr. John McGraw and Dr. Maryam Sangari of SHI-Link, this session will outline how to assess your product with respect to therapeutic/indication area, market needs and pricing considerations as well as competitive landscape. You will explore the basic framework to assess your product's market opportunity.

Registration required.

$15 General registration
Free for students and post-docs

Official Website: http://www.marsdd.com/Events/Event-Calendar/BioEntrepreneurship/2008/marketing-01092008.html