BIMA Breakfast Bites (B3) A unique insight into client agency relationships - why they fail and how to reduce the risk October 8, 2008

Join your colleagues and friends over breakfast and hear Kerry’s thoughts on:

* Why things go wrong and how to avoid it. Achieving and maintaining successful relationships is of critical importance to both clients and agencies.
* For clients, appointing and working in a productive way with the right agency for their needs can fundamentally affect the success of their brand or service, and the communications that promote or support that brand or service.
* For agencies, forging successful and enduring relationships with their clients gives the agency stability, adds to their credentials and experience and, very often, creates circumstances whereby they can do their best work.

For clients, appointing and working in a productive way with the right agency for their needs can fundamentally affect the success of their brand or service, and the communications that promote or support that brand or service.

For agencies, forging successful and enduring relationships with their clients gives the agency stability, adds to their credentials and experience and, very often, creates circumstances whereby they can do their best work.

So why do so many client/agency relationships, which start out with the intention of achieving the above, go so wrong, so frequently?

In order to gain more knowledge and insight into this phenomenon, AAR has commissioned a significant piece of qualitative research to examine these relationships in depth. Hear the debrief on the findings of the research, together with some suggestions as to how you can substantially reduce the risk of relationship failure.

About Kerry:

Kerry has worked in the communications agency business for the last two decades, with stints in at JWT, WCRS, Limbo (BBH) and Kendall Tarrant (now The Talent Business) during that period. She joined AAR (the UK’s leading agency search, selection and relationship consultancy) as Commercial Director in 1999, was promoted to Managing Director of the company in November 2000 and then to Chief Executive in February 2006. Kerry is a member of Chartered Institute of Purchasing and Supply, the Direct Marketing Society, the Marketing Society, Women in Advertising and Communications (Wacl) and sits also on the CIPS Specialist Knowledge Group for Marketing and the Support Committee for NABS.

Official Website: http://blog.bima.co.uk/bima-breakfast-bites-with-kerry-glazer-chief-executive-aar/