Beyond Beijing: Media Technology at the Olympic Games & Paralympic Games October 23, 2008

Westminster eForum keynote seminar with Alex Balfour, Head of New Media, London 2012, London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) and Ben Gallop, Head of Interactive, BBC Sport

"British success and the sheer scale of the Beijing Games have put the ambitions for London 2012 into sharp focus.  NBC, BBC and other broadcasters around the world utilised the latest video on demand, mobile TV, and IPTV technology, to offer consumers unprecedented access to the Olympic experience. London put technology at the forefront of its bid, and so expectations are high. But will the UK-hosted Olympics be able to meet the technological challenges of 2012?

This seminar will provide a timely opportunity to assess the impact of media technology employed at Beijing, look at how it was used by the consumer, and consider the extent to which those lessons can be carried forward to London. The event will also examine the proposed use of technology and anticipated future developments at other major sporting events, including Euro 2008, Vancouver 2010, and the 2010 World Cup in South Africa. Planned sessions will also look at sports rights, intellectual property and digital media in the context of these major sporting events."

Official Website: http://www.westminsterforumprojects.co.uk/eforum/diary.aspx