Best Practices in Direct Response Marketing - 5 Distinguished Speakers June 26, 2007

Direct Response Marketing plays an enormous role in customer acquisition and repeat sales.

How do I find the best marketing lists? What are considered good response rates? How do I ensure that my messages are welcomed into the inbox of my customers and prospects? How many emails should I send to the same list and how frequently? Does telemarketing work? What are the keys to success in direct mail? What's integrated marketing communications? What's a Johnson Box? Find out the answers to all these questions and more on June 26th at Best Practices in Direct Response Marketing where 5 distinguished and experienced Silicon Valley executives share their deep expertise and coveted secrets with entrepreneurs and marketing practitioners alike. This event will be moderated by Howard J. Sewell, President, ConnectDirect.

AGENDA

Lead Recycling - Maximizing the Value of Every Sales Lead
3 Elements of Direct Mail You Better Get Right
Telemarketing - How to Do it Right
Email Marketing - What Works, What Doesn't
Mobile Marketing - It's Here, Be Ready

Note: Seating is limited to 32 so please reserve your seat early to ensure your place. This new Market4Demand MESE event will not be repeated until next year.

$30 Market4Demand MESE E-List Subscribers, $35 Affiliates (PwC Alumni and members of SDForum and SVASE), $40 Standard.

Official Website: http://www.acteva.com/booking.cfm?bevaid=134406