B2B e-Mail Marketing: Lessons learned in 2008 to help you improve campaign performance October 22, 2008

Power up your e-mail marketing to maximize business profits.

This luncheon presentation will cover the latest tactics learned in 2008 by B2B marketers, to increase response in e-mail marketing Topics include what offer types are working, what types of personalization work best, how to use telemarketing in conjunction with email to dramatically increase revenue, and how to design your email to have maximum impact in Windows preview pane or with images blocked, and on mobile/PDA phones. We'll conclude with a discussion on landing pages and how to optimize them to increase your conversion by 50 to a 100%.

What you'll learn:
*What B2B free offers get the best response
*How to reach your e-mail non-responders using telemarketing to *generate more response and qualified sales opportunities
*Why and how to optimize your email design to accommodate Windows preview pane and blocked images
*How and what kind of personalization increases response
*How to optimize your landing pages

LAURIE B. BEASLEY is founder and president of Beasley Direct Marketing, Inc., a Silicon Valley direct marketing agency that has managed direct mail and online programs for hundreds of companies, increasing direct-mail delivery and response rates through personalization and offer strategies. A recipient of multiple marketing honors, including the Echo, Summit, Marcom, Pyramid, and Caples awards, Beasley serves as the chair of the Direct Marketing Association of Northern California. She is an instructor in direct and interactive marketing at UC Berkeley Extension and UCSC Extension.

BMA Members $40, Non-members $53, SV-AMA & PRSA members $45.

Official Website: http://norcalbma.org