B2B Conversion Optimization: From the Search Query to the Landing Page March 31, 2010

B2B search marketers are faced with unique challenges. They must meet the needs of their distinct audiences, often explain complex products or services, and focus on the quality, not just quantity of their leads.

Join us March 31st at 1 PM ET for the new webinar, “B2B Conversion Optimization: From the Search Query to the Landing Page”. Industry experts Gord Hotchkiss of Enquiro & Anna Talerico of ion interactive will explain how you can improve the quantity and quality of your B2B search conversions.

In this webinar we’ll reveal:

How to get out of the weeds and start addressing what’s going on in your buyer’s heads

Why you need to take a holistic approach to B2B search marketing
How ranking affects the CTR & quality of your clicks

What the information foraging theory is & why there needs to be a “trail” from the search query to the landing page

How to match the content of your ad & landing page with the intent of the buyer and their role

Eyetracking case studies: learn how people look at search ads & landing pages

5 features of highly effective B2B landing pages
And much more!

Don’t miss out. Register now!

Official Website: http://www.ioninteractive.com/events/2010/3/31/b2b-conversion-optimization-from-the-search-query-to-the-lan.html