ASAP's Marketing & Channel Alliance Conference September 25, 2006

ORGANIZATION NAME: Association of Strategic Alliance Professionals
(ASAP)
EVENT NAME: ASAP's Marketing & Channel Alliance Conference
EVENT START DATE: 9/25/2006 1:00:00 PM
EVENT END DATE: 9/27/2006 1:30:00 PM
EVENT LOCATION: Westin Stonebriar Resort & Conference Center, North
Dallas, 1549
Legacy Drive, Frisco, TX, US (972) 662-8000
EVENT THEME: Conferences/Trade Shows
EVENT DESCRIPTION: Leverage your Alliance EcoSystem to drive profitable
growth in
the SMB and other markets
EVENT PURPOSE: Vice Presidents, Directors and Managers of: Alliances,
Sales and
Marketing, Channels, Business Development; Strategic Sales and
Marketing, Product
Management, Systems Integrators, VARs, Service Providers and
Consultants
EVENT SPEAKERS: Key Executives from Alliancesphere, Cisco, EDS,
Gartner, HP, IBM,
Lenovo, Microsoft, Oracle and Symantec
EVENT COST: $995 to $1,500
EVENT RELATED WEBSITE:
http://www.strategic-alliances.org/events/marketing-and-channel-alliance
EVENT CONTACT NAME: Gabrielle Saylor
EVENT CONTACT PHONE: (617) 312-0223
CONTACT EMAIL: [email protected]
RSVP DEADLINE: September 21, 2006
MUST ONE RSVP?: Yes!
INVITATION ONLY?: No
PROPER ATTIRE: Business Casual
REFRESHMENTS: Full Meal Included
BUSINESS CARDS: YES - Bring Business Cards
EVENT NOTES: How Will You BenefitLearn the Marketing and Channel
Alliance
Strategies that are reshaping the way companies reach the SMB
Marketplace Learn the
Keys to Effective Marketing and Channel Program Planning, Resource
Allocation,
Governance and Management Learn how to create effective alliance teams
and drive
performance in the field Learn how to Effectively Align with your
Partners to Drive
Integrated Customer Value and Solutions What Will You
LearnStrategy:Selecting the
Right Markets and Partners Mapping Channel and Alliance Programs to
Customer
Segmentation Creating Differentiation and the Right Value Props with
Your Alliance
and Channel Partners Multi-Channel Coverage Models: Harmony &
Optimization for
Effective Execution:Field Channel Organization Alliance Metrics and
Measuring ROI
Effective Governance and Dispute Resolution Channel Compensation and
Revenue
Sharing Field Execution:Joint Account Planning and Execution How to
Drive Effective
Joint Solution Selling in the Field Working Effectively with Integrator
Partners
Selecting and Developing Effective Alliance Managers Compensation and
Motivation
Team Building with your Marketing and Channel Partner Confirmed
Speakers Include:
Distributor Alliances, Oracle Corporation Erna Arnesen, Vice President,
Global SMB,
Industry & Partner Marketing, Symantec Tom Baylark, Principal,
Alliancesphere, LLC
Tiffani Bova, Research Director, IT Channel Sales, Programs & Alliances
World Wide,
The Gartner Group Marchei Bruchey, Chief Marketing Officer, Kana
Software, Inc.
Heather Clancy, Vice President & Editor CRN Lorin Coles, Managing
Partner,
Alliancesphere, LLC Philippe Davy, Vice-President, Strategic Alliances,
Lenovo
Mauro Favero, Director of Strategic Alliances Marketing,
Hewlett-Packard Company
Michael Haines, General Manager, US Partner Strategy, Microsoft
Corporation Mark
Hanny, Vice President ISV Alliances & Developer Relations, IBM
Corporation Peter
Ruh, Director Commercial Partner Marketing, Cisco Systems, Inc.
Participate in:
Enlightening Discussions A Hands-On Workshop Special By-Invitation
Only: Alliance
Executive Dinner
ORGANIZATION NOTES: About ASAP Dedicated to the Practice of Alliance
Formation
Established in 1999 as a non-profit organization, ASAP has steadily
grown to
represent the interests of more than 1,800 strategic alliance
professionals around
the world. This growth has been fueled by the unique value that ASAP
delivers to
its members. ASAP's ObjectivesCreate a distinct professional identity
for
executives and managers of strategic alliances Set standards of
professional
performance in the formation and management of strategic alliances
Support the
professional development of its members by promoting education,
communication and
fellowship through training and educational programs, conferences,
workshops and on-
line exchanges Create awareness of the contributions of strategic
alliances and
strategic alliance professionals among corporate managers and
executives and among
the general public Sponsor, conduct, publish and disseminate research
regarding
advances and best practices in the field of strategic alliances Serve
as a
repository and exchange for resources to support the professional
development of
its members Promote a legal and regulatory environment that is
supportive of the
development and management of effective strategic alliances.



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