Apple: World's Biggest Startup. Special presentation by Adam Lashinsky January 30, 2012

“So much of what Apple does stands decades of business teaching on its head, because they just don’t do things the way other companies do. The rest of the business world might want to pay attention.”
– Adam Lashinsky
What is it that has made Apple so successful? What are the values that made it so special? How can you learn from the company's journey? Adam Lashinsky, Fortune Magazine's Senior Editor-at-large, will be presenting his observations from the past fifteen years on a fly-by visit to London during a special TechMeetups event.

Adam will spend his talk focusing on the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

More about Adam's new book:

Completely objective, INSIDE APPLE is based upon numerous interviews conducted by author Adam Lashinsky, a senior editor-at-large for Fortune magazine, who knows Apple inside out – in 2008 he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

- Adam reveals exclusive information as to how Apple innovates, deals with its suppliers and is handling the transition in the post-Jobs era.

- Discover concepts such as the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives were tapped for a secret retreat with company founder Steve Jobs).

- Universal lessons for all those interested in leadership, innovation, product design, marketing and business as well as those just fascinated by the inner workings of Apple and Jobs’s management style.

Adam Lashinsky covers Silicon Valley and Wall Street for Fortune magazine, where he has been on staff since 2001. Based in San Francisco, he has written cover stories for the magazine on Apple, Hewlett-Packard, and Google, as well as in-depth articles on Wells Fargo, Intel, Oracle, eBay, Twitter, and the venture-capital industry.
In addition to working as Fortune’s senior editor at large, he is a weekly panellist on the Fox News Channel’s Cavuto on Business program on Saturday mornings. He also co-chairs Fortune’s annual technology conference, Fortune Brainstorm Tech, and is a seasoned speaker and panel moderator.


Find out more on Twitter

@adamlashinsky@TechMeetupsLSR #InsideApple

This event is brought to you by:

Techmeetups.com and John Murray Publishers

Official Website: http://www.meetup.com/london-silicon-roundabout/events/48466902/