Analytics for Conversion and Profit November 2, 2006

If your idea of keeping up with your site traffic is checking visitor and page views once every six months, this program will put you back on the analytics track. Learn the benefits of viewing your entire site as a call to action. See how to track conversions in Google Analytics and think critically about your organization's key performance indicators - the essential metrics that are most critical to your overall success.

Ed Noles will present to us on using analytics to measure your sites success. Special guest Eric Peterson, author of Web Analytics Demystified and Web Site Measurement Hacks will join us virtually to wrap up the program with a look at Analytics for web 2.0 and to answer audience questions.

Lunch will be provided by Jason's Deli for an additional cost. You may order a lunch from Jason's Deli for $10 or bring your own. You may also pre-purchase a parking token for $2 with your lunch. If you do not want luch, you may also pre-purchase just a parking token for only $2.50. Reserve your spot now at http://www.ipsaonline.org/events-rsvp

Official Website: http://www.ipsaonline.org