An Elusive Subject: The 'Child Consumer' and Recent Social History September 22, 2011

Daniel Cook is Director of the Graduate Studies Program in Childhood Studies at Rutgers University. His research focuses on the rise of children as consumers in the United States, presently and historically. In particular, he explores the various ways in which tensions between "the child" and “the market” play themselves out in various sites of children’s consumer culture, such as advertising, food, rituals, clothing and media. He is the author of The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer (2004, Duke University Press) and is the editor ofSymbolic Childhood (2002, Peter Lang).

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