American Pie - Apple iPhone App Store June 24, 2009

The Apple iPhone is becoming as synonymous as apple pie these days - well, at least in Silicon Valley. Much of the appeal of the iPhone is due to the numerous apps available for download. How does one approach the development of an iPhone app? How does one make money from it? This event sits on the intersection of technology and business. We have invited Christopher Allen, Co-Author of the definitive iPhone App book, "iPhone in Action: Introduction to Web and SDK Development" to moderate a panel to explore the various economic and technical issues involved.

What You Will Learn:
* iPhone App Store Strategy: Design, Category, Pricing
* iPhone Analyic: Web Traffic and SDK Install
* iPhone Intelligence: Usage and Behavior
* iPhone Monetization Options: Ad Network, Virtual Currency, iTune Store
* iPhone Developer Challenges: How to increase and sustain income?

Moderator:
Christopher Allen, Co-Author of "iPhone in Action: Introduction to Web and SDK Development"

Panelists:
Sean Galligan, VP of Business Development at Flurry, Inc.
Anu Shukia, CEO at Offerpal
Mike Fyall, Product Marketing Manager at Admob

Registration: http://cspa09iphone.eventbrite.com
More Info: http://www.cspa.com/eventdetail.php?eid=20090624

Schedule:
7:00 PM - 7:30 PM Networking & Registration
7:30 PM - 9:00 PM Panel Discussion

Food and Drinks:
Appetizers and drinks will be served

Pricing:
**This event will be free to all pre-registered attendees.**

Register now at http://cspa09iphone.eventbrite.com/

FREE to all pre-registered attendees. $5 for walkins.

Official Website: http://www.cspa.com/eventdetail.php?eid=20090624