AFP-NNE Networking & Education Event Southern Vermont May 11, 2010

Designing Websites That Work:
How to get visitors to your site and make sure they stay!
CFRE (continuing education credit available)

It should be pretty simple to design a website that works. So why are so many sites still so bad?
How many times have you left a website exasperated because you can’t find the information you
are looking for, the checkout process doesn’t work, or you ended up lost inside the site with no
way to find your way home?

Learn how to ensure your organization’s site provides a satisfying user experience rather than one that makes visitors tear their hair in frustration. Or even worse for you—ensures they never return.

Some of the questions we will explore in this session include:

* How can you optimize natural search?
* How do you create navigation that is intuitive and allows visitors to easily find what they are looking for so they don’t leave in frustration?
* How do you design a home page that compels visitors to click deeper into your site?
What makes a page easy on the eyes?
* What are the colors that users respond to? Which ones turn them off?
* How to harness social media and use it to serve you.

We will explore these issues and more, putting to use proven knowledge from the profit-based world of e-commerce. Join us today for this informative seminar and come away with practical, easy solutions for improving your site’s functionality and design by the time you leave the room.
FEE:
$10 AFP and/or NNN member
$20 Non-member

AGENDA:

8:30 - 9:00 am Breakfast & Networking
9:00 - 10:30 am Event
10:30 - 11:00 am Continued Discussion & Networking

Official Website: http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=96be7405-98fa-423b-b4d8-c490307f02bc