Advanced web writing training March 25, 2010

Advanced web writing training

Webcredible's hands-on advanced web writing training course lasts for one full day and usually has a maximum of 10 participants due to its interactive nature.

WHAT YOU’LL LEARN

During the one-day interactive course you will:

- Learn how to go about commissioning and executing the right content for your users, your site and your business objectives
- Find out how to think strategically about copy creation
- Look at how to structure content in creative ways that improve usability, boost SEO and make it easier to manage multiple authors
- Discover how to work a brand tone of voice online
- Learn to apply the techniques of editorial professionals to create engaging and usable heads, intros, instructions and links
- Find out how to improve a range of page types, from online forms to contact pages
- Discover how to write to sell online, with a range of great digital copywriting tips

TRAINING PHILOSOPHY

Our advanced web writing training follows one basic principle:

'Give a man a fish and you feed him for a day, teach him how to fish and you feed him for a lifetime'

Put simply, we don't want to provide well written content for your website - we want you to create well written content for your website. The advanced web writing training lasts for one full day, during which time you'll complete a series of exercises designed for you to discover the answers by yourself and then put into practice what you've learnt.

By the end of the day, you will have acquired a deep understanding of how to write effective content for the web. As a result of our hands-on advanced web writing training, you'll have:

- Improved confidence in writing content for your website
- A deeper understanding of your new knowledge
- Ownership of what you've learnt

TESTIMONIALS

"The training was excellent. I'll certainly recommend it to those around me." - Andy Brockie, Guardian.

"We were delighted with the course and are now perfectly equipped to improve the online content for all our customers." - Richard Linnington, First Choice Holidays.

"Practical exercises helped us apply our new skills during the training. It was fun, interesting and interactive - I'd recommend it to anyone." - Filip Elerud, Levi Strauss.

LOCATION & PRICING

The advanced web writing training takes place in our purpose-built training centre in Tower Hill, London and costs £445 + VAT per person. A discount of up to 20% is available if you book more than one course.

WHAT NEXT?

Please see www.webcredible.co.uk/writingtraining-adv for further information and to reserve your place on this fantastic course!

Official Website: http://www.webcredible.co.uk