A Unified Brand Experience through Visible & Invisible Branding April 16, 2009

Join Women Entrepreneurs of Oregon as we launch an exciting four-month series of Lunch & Learn events! WEO's monthly Lunch & Learn's are designed to give you big bang for your buck by bringing in speakers to discuss the nitty-gritty details of running a business.

This month's topic: A Unified Brand Experience through Visible & Invisible Branding; presented by Kelly Quashnie, Studio Cue.

These days it's easy to explain branding - just cite Apple or Nike and people get it. And when people start talking about investing in their brand, they are probably referring to traditional visible touchpoints such as product design, advertising, or web experience. That's great, but what they, and most people don't realize is that branding is much more than just the stuff you can see.

Invisible branding refers to touchpoints that have little or no visual presence in the market, but can have a huge impact on your company's reputation. So how important is invisible branding to your company? If you're a company like Nike, you probably have bigger fish to fry. But, if you're a small company, invisible branding can be everything.

Kelly Quashnie is the owner and chief designer of Studio Cue, a graphic design firm which creates effective, thought provoking communication solutions. Kelly began her design career at Richardson in Phoenix, Arizona, one of the country's most influential design firms.

$5/members, $10/guests.

Official Website: http://www.oregonweo.org/april_lunch___learn1