A Cisco case study: successful product launch using Social Media March 24, 2009

A Cisco case study on how they used Social Media and Web 2.0 tactics to build community and buzz around the launch of the Cisco ASR 1000 series routers. The success of this launch resulted in it being one of the top five most successful launches in company history. This case study covers the use of blogs, Facebook, interactive games, social media releases and more.

LaSandra Brill
Mgr, Web & Social Media Marketing, Cisco Systems
LaSandra Brill is a social media enthusiast, avid blogger and marketing innovator. As Manager of the Service Provider Web & Social Media Marketing group, LaSandra Brill shapes Cisco's marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history.
LaSandra is also an Ezine expert author and authors a blog, Marketing in a Web 2.0 World, where she explores how marketing is changing for B2B companies with the rise of social media and Web 2.0. She has over ten years of technology marketing, communications, and web strategy experience. Before joining Cisco, she held management positions at Mirapoint and AppStream.
LaSandra holds a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University.

As usual, gourmet dinner, wine are included!

$20 online, $30 at the door.

Official Website: http://www.meetup.com/CIO-IT-Executives/calendar/9871244/