9th Annual Precious® Cheese Italian Feast of San Gennaro September 24, 2010

The San Gennaro Foundation is kicking off October’s Italian Heritage Month, a celebration of everything it means to be Italian, with their annual street festival. Last year, the San Gennaro Foundation donated over $200,000 to local charities that benefit Los Angeles shelters for children and families, food banks for the homeless and school programs for underprivileged youth, among others. Hosted by event co-founder Jimmy Kimmel and Adam Carolla, the Precious ® Cheese Italian Feast of San Gennaro, Los Angeles will once again take over Hawthorn Ave. (between Highland and Orange) in Hollywood.

Inspired by the 80+year old New York City tradition, the Feast celebrates Italian culture, entertainment and cuisine, and throughout the weekend will feature great food, music, genealogy research, a kid’s corner, bocce, bingo, carnival rides, games and more. Surprise celebrity guests will join the cooking team, as they demonstrate Italian recipes on the Precious ® Cheese La Cucina Italiana Cooking Stage with special guest, Precious ® Cheese’s very own Chef Marco.

The festival venue is conveniently located across the street from the Hollywood and Highland complex, directly behind the Jimmy Kimmel Live Theater at 1651 N. Highland Ave. The Feast will be held September 24-26, 2010 from 11:00 a.m. to 11:00 p.m. General admission is $5 and kids under 12 are free. All proceeds benefit the San Gennaro Foundation, established to provide aid to children and families in need in Los Angeles.