8 Steps to Establishing a a Successful Corporate Blog April 11, 2007

Web strategist Karen O'Brien will cover the strategic fundamentals of how to establish a dialogue with B2B customers through establishing a corporate blog. If you've been thinking about communicating with customers through a social media channel, such as a blog, but weren't sure where to start, this session will show you. Ms. O'Brien will discuss how to assess your goals and your audience and choose the right type of blog to reach them. She'll cover the competitive landscape and content strategy. In presenting best practices she'll also tell the audience how to promote a corporate blog for the best results and what metrics to track. The audience will leave with knowledge of helpful steps that major corporations are following to create corporate blogs that drive traffic to their websites.

BIO
Karen O'Brien is a Principle at Crimson Consulting Group, Inc. Heading up Crimson's Interactive Strategy efforts, Karen brings together business objectives, technology and user experience to deliver effective and high-value global web programs. Karen has more than 15 years of sales and marketing experience at the corporate and agency level, a decade of that experience in e-business strategy and execution. She's worked with a wide diversity of clients, from rock bands and consumer-products and media companies to Fortune 500 technology companies. Her flexible, creative approach to meeting clients' needs has benefited leading companies including Cisco, Deutsche Bank, Eastman Kodak, HP, Microsoft, Nortel, Seagate, Sun, Symantec, Verizon, Verio/NTT, Visa International, Woolworths, Yamaha, Disney and ABC.

Free to BMA members, $15.00 for Non-BMA members.

Official Website: http://norcalbma.org