There has been a lot of talk about disclosure lately. From Jason Calcanis calling Pay Per Post 'evil' to Mike Arrington being thrashed by Nick Carr and last week, one of the top Social Media aware PR firms Edelman being outed as as the undisclosed sponsors of Wal-Marting Across America.
In talking with Mike Arrington late last week, it is clear he wants to do the right thing and properly disclose his interests. I genuinely believe Richard Edelman does as well (despite not knowing the whole story). The problem is that 1) it is not very easily done (fairly tough to craft it into the flow of the story) and 2) people are still unsure of exactly what and how to disclose.
So it is time to talk about it and figure it out. Join top bloggers, podcasters and journalists for a round table discussion on what is the right thing to do to properly disclose interests and conflicts of interest.
But the conversation won't end there - we are going to do something about this and we are going to continue the discussion online and publish a set of simple guidelines for Social Media Producers to follow. The disclosure guidelines will also become a part of the membership pledge for Social Media Club while being released under Creative Commons License for others to use, share and republish.
Official Website: http://www.socialmediaclub.org/
Added by chrisheuer on October 17, 2006