10th annual Understanding Youth conference May 2, 2007

Understanding Youth is the only conference in Canada that features the latest tools, research and media to help marketers connect with tweens, teens and young adults. So what’s new this year? The event will revolve around the five pillars of youth culture: Music, Fashion, Sports, Technology and Entertainment. You’ll walk away from the day armed with new business contacts, along with the tools and inspiration you need to successfully engage a youth audience.

See the website for more information.

Keynote Announced!

Mike Murphy, Vice President of Media Sales of social networking phenomenon Facebook.com

Mike will tell you how Facebook has managed to take on competitors like MySpace to create the social networking site for youth. Learn how Facebook builds mindshare and works with marketers to produce meaningful, platform-specific creative.

Back by popular demand is Michael Wood, VP of Teen Research Unlimited.

As director of TRU's syndicated division, Michael will be presenting results from the twice-annual TRU Study, the key tracking and segmentation study relied on by more than 150 of the world's leading youth-oriented brands.

Official Website: http://www.understandingyouth.com/2007